10/11/2007 - Oxfam Unwrapped, UK

As you know, Will’s long been a supporter of Oxfam and this year, he joins the likes of Helen Mirren, Helena Bonham Carter, Zoe Ball and Martin Freeman to promote Oxfam Unwrapped's campaign to rid Christmas of the misery of disappointing presents and to improve the lives of people around the world.

Will is involved in both the print campaign as well as a first-of-its-kind spoof charity TV advertisement which premieres during Channel 4's The Secret Millionaire on Wednesday 7th November at 9.10pm. You can preview the ad in advance at the Oxfam site.

The print campaign features images taken by iconic photographer Rankin which you can check out on billboards across the UK now.

Oxfam Unwrapped highlights ethical giving and people can choose from a range of gifts -including fertiliser, a loo, condoms, essential medicines and school books - knowing they have a positive impact on people's lives.

Since its launch in October 2004, more than 1.2 million gifts have been purchased to help people in 49 countries around the world.
The campaign hopes to raise £14.5 million to support Oxfam's work to overcome poverty and suffering.

Find out what you can get for a friend or family member at oxfamunwrapped.com